Inspiring by centennial theme of "treasured moments, timeless memories", Sheaffer TV advertisement is broadcasted in Euronews Satelite TV which is aired internationally in 155 countries. In addition to the spots airing on Euronews, a french version of the ad will air on France television 3. The media plan consists of 98 total spots airing 7 days a week over a total of 7 weeks. every spots takes 60 seonds.

The objective of the ad is to communicate sheaffer as a gift that can be part of any memorable occasion. So reinforcing our brand positioning of The Gift that Matters.

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